Creative Direction
Hannaford Supermarkets
When we gave Hannaford the tag: “Greater Than Groceries,” we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers, to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.
Just what the world needs, another spokesperson, right? But “Becky” as we like to call her, is more than a spokesperson — she’s the guru of grocery rewards. And Hannaford customers love her for it. She’s fun, funny and hyper focused on helping everyone get the very most out of being a Hannaford customer.
Toyota
The Toyota Camry isn’t your typical sedan. In fact, it looks and acts more like a sports car. So we decided to take your typical car campaign and turn it on its head, letting the car speak for itself.
Toyota RAV4
Toyota Highlander
Toyota Camry
Kens Salad Dressings
Ken's Simply Vinaigrette needed a way to demonstrate the simplicity it brings to daily life. Real recipes and ingredients come together to quantify life's most charming food-related challenges.