Jim O’Brien
Is a Creative Director with a background in Art Direction, Design, Copywriting, Brand Building, Accounting, Directing, Web Design, Content Creation, and 3rd person speaking.
Creative Director
Hannaford
When we gave Hannaford the tag: “Greater Than Groceries,” we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.
Art Direction
Toyota Tundra
Art directed ads to showcase the Toyota Tundra's ability to take on any challenge the great outdoors throws at it.
Social
Coach Up
We brought it all to life with an airtight social strategy that helped drive a 700%-increase in site traffic… oh and the greatest shooter in NBA history, Steph Curry.
Digital
Toyota RAV4
Hit the road with a sense of adventure and make the most of activities that also take you off it with targeted in-banner video ads for the adventurous Toyota RAV4.
Directing
Zenni Optical
The R+C Agency hired me to
direct broadcast, in-game
spots, and social posts for Zenni Optical promoting the NBA
All-Star turned visionary
coach, Sam Cassell glasses
and sunglasses
Design
Houston Dynamo
Houston Dynamo FC, a prominent
MLS soccer club initiated the creation
of a new logo design. This endeavor aims to revitalize the club's visual representation, potentially signaling
a new chapter in its branding and presence within the soccer community.
Brand Building
Progressive
There are few chances to build an advertising icon from the ground up. That is what we did with Progressive’s Flo. I was involved in creating dozens of TV commercials, print, digital,
and experiences. Helping to make Progressive’s Flo, Entertainment Weekly’s #1 Advertising Icon.
Broadcast
CVS Health
Created national brand TV spot to show that CVS Health was more than just a pharmacy, but an entire world of health care around every person we serve, no matter where they are on their journey.